Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert Ebo Hinson
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Supply Chain Sustainability in Small and Medium Sized Enterprises
Prasanta Kumar (Aston University, UK) Dey
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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Trade Unions and Regions : Better Work, Experimentation, and Regional Governance
Christian Levesque
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Digital Marketing Outreach : The Future of Marketing Practices
Kavita Sharma
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The Routledge Companion to Marketing and Society
Krzysztof (Auckland University of Technology, New Zealand) Kubacki
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Promotional Practices and Perspectives from Emerging Markets
Sudhir (Fortune Institute of International Business, New Delhi, Rana
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Understanding Sustainability Performance in Business Organizations : Implications for the Sustainability Service Industry
Jean-Pierre Imbrogiano
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Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries
Eliyathamby A. Selvanathan
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Greener Products : The Making and Marketing of Sustainable Brands
Al, Jr. (Johnson & Johnson Inc., New Brunswick, New Jersey, Iannuzzi
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Pandemic to Endemic : Propositions for the Future
Rajiv Divekar
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Well-being and Wellness : Psychosocial Risk Management
Tony Boyle
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Cambridge Handbook of Qualitative Digital Research
Boyka (University of Leicester) Simeonova
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Agiler Vertrieb mit Scrum : Aufbau und Management performanter B2B-Vertriebsorganisationen
Michael J. Scherm
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