B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources
Neil G. Kotler
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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The Management of International Advertising : A Handbook and Guide for Professionals
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Erdener Kaynak
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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£80.37
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Marketing Management : An Asian Perspective
Ang Swee Hoon
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