SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Hatry/Marcotte/Houte
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LooseLeaf for Essentials of Marketing Research
Joe F., Jr. Hair
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing Research
David F. Birks
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Consumer Behaviour : A European Perspective AND Critical Thinking in Consumer Behavior, Cases and Experimental Exercises
Michael R. Solomon
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Consumer Research Methods
James Fitchett
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The Myth of the Ethical Consumer Hardback with DVD
Timothy M. (University of Technology, Sydney) Devinney
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New Directions in Consumer Research
Paul Hewer
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Media Audiences
Barrie Gunter
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Nachhaltigkeitsmarketing : Eine fallstudienbasierte Einfuhrung
Kai-Michael Griese
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