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Carl (University of Texas, Arlington) McDaniel
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Principles of Marketing Student Access Card
Frances Brassington
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SPSS 20 : A Practical Guide
Peter (Curtin University of Technology) Allen
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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The Advertising Age Encyclopedia of Advertising
John McDonough
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The SAGE Handbook of Digital & Social Media Marketing
Annmarie Hanlon
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SELL (with MindTap 1 term Printed Access Card)
Ramon (Ball State University) Avila
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Routledge Library Editions: Consumer Behaviour
Various
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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LooseLeaf for Essentials of Marketing Research
Joe F., Jr. Hair
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IRCD Services Marketing
HOFFMAN
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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