Competitive Identity : The New Brand Management for Nations, Cities and Regions
Simon Anholt
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Public Affairs in Practice : A Practical Guide to Lobbying
Stuart Thomson
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The Stranger's Long Neck : How to Deliver What Your Customers Really Want Online
Gerry McGovern
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Understanding the Social Dimension of Sustainability
Jesse Dillard
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Creating Sustainable Work Systems : Developing Social Sustainability
Peter Docherty
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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Strategic Sport Marketing
Adam (Swinburne University of Technology, Australia) Karg
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Trust Inc. : How Business Wins Respect in a Social Media Age
Matthew Yeomans
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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The Economics of Industrial Innovation
Chris Freeman
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Investor Relations : Principles and International Best Practices in Financial Communications
Anne Guimard
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Hug Your Customers : Love the Results
Jack Mitchell
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