Sport and the Media : Managing the Nexus
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
Grant Stewart
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How to Win Campaigns : Communications for Change
Chris Rose
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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The Pricing and Revenue Management of Services : A Strategic Approach
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From Brand Vision to Brand Evaluation
Leslie de Chernatony
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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The Circular Economy : A User's Guide
Walter R Stahel
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Social Media for Fashion Marketing : Storytelling in a Digital World
Wendy K. Bendoni
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Annmarie Hanlon
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Rain Making : Attract New Clients No Matter What Your Field
Ford Harding
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Understanding the Social Dimension of Sustainability
Jesse Dillard
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Public Affairs in Practice : A Practical Guide to Lobbying
Stuart Thomson
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Blockbusters : Why Big Hits – and Big Risks – are the Future of the Entertainment Business
Anita Elberse
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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