Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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The Stranger's Long Neck : How to Deliver What Your Customers Really Want Online
Gerry McGovern
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
Vincent P. Magnini
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Successful Customer Service : Get Brilliant Results Fast
Pauline Rowson
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Maximizing Lead Generation : The Complete Guide for B2B Marketers
Ruth Stevens
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Salesforce.com Secrets of Success : Best Practices for Growth and Profitability
David Taber
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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The Economics of Industrial Innovation
Chris Freeman
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Business-to-Business : A Global Network Perspective
Mario (Berlin School of Economics, Germany) Glowik
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Impulse : Why We Do What We Do Without Knowing Why We Do It
Dr David Lewis
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PR Power: Inside Secrets From the World of Spin
Amanda Barry
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Trust Inc. : How Business Wins Respect in a Social Media Age
Matthew Yeomans
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Sustainable Marketing : How to Drive Profits with Purpose
Michelle Carvill
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Machiavelli, Marketing and Management
Phil Harris
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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