Competitive Identity : The New Brand Management for Nations, Cities and Regions
Simon Anholt
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Public Affairs in Practice : A Practical Guide to Lobbying
Stuart Thomson
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Trust Inc. : How Business Wins Respect in a Social Media Age
Matthew Yeomans
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The DNA of Customer Experience : How Emotions Drive Value
C. Shaw
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Places : Identity, Image and Reputation
Simon Anholt
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Trendology : Building an Advantage Through Data-Driven Real-Time Marketing
C. Kerns
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Technology, Management and Society
Peter Drucker
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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How to Win Campaigns : Communications for Change
Chris Rose
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The Handbook of Carbon Accounting
Arnaud Brohe
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Corporate Diplomacy : Building Reputations and Relationships with External Stakeholders
Witold J. Henisz
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Being a Successful Interpreter : Adding Value and Delivering Excellence
Jonathan (Consultant Interpreter, UK) Downie
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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Health and Safety in Construction Revision Guide : for the NEBOSH National Certificate in Construction Health and Safety
Ed Ferrett
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Cheaponomics : The High Cost of Low Prices
Michael Carolan
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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