Strategic Communication : Public relations at work
Jane Johnston
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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The Circular Economy : A User's Guide
Walter R Stahel
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Sustainable Marketing Planning
Neil Richardson
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Future Human Behavior : Understanding What People Are Going To Do Next
Thimon De Jong
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Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
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Ambush Marketing in Sports
Gerd (Reutlingen University, Germany) Nufer
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
Keith Michael Hearit
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Effective Writing : Improving Scientific, Technical and Business Communication
John Kirkman
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Technology, Management and Society
Peter Drucker
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Web Marketing for the Music Business
Tom (formerly Department of Recording Industry, Middle Tenn Hutchison
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Understanding Culture and Ethics in Organizations
Institute of Leadership & Management
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Marketing for Managers
Institute of Leadership & Management
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CIM Coursebook 08/09 Marketing Communications
Chris Fill
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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CIM Coursebook 08/09 Marketing Management in Practice
Tony Curtis
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Generation Y in Consumer and Labour Markets
Anders, Ph.D. Parment
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Language in Business, Language at Work
Erika Darics
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