Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Keith A. Quesenberry
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Outi (Jyvaskyla University School of Business and Economics, Niininen
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Add to BasketNonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Sustainable Marketing Planning
Neil Richardson
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Add to BasketTowards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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The Effects of Social Media Advertising in China : Theory, Practices and Implications
Changchun Xuan
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Add to BasketDesign and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Add to BasketThe Psychology of Advertising
Bob M. Fennis
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Add to BasketDigital Marketing : A Practical Approach
Alan Charlesworth
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Add to BasketA Practical Guide to Dealing with Difficult Stakeholders
Jake Holloway
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Add to BasketStrategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Add to BasketBrand Positioning : Connecting Marketing Strategy and Communications
Erik (Amsterdam University of Applied Sciences, Netherlands Kostelijk
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Add to BasketSocial Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Add to BasketSensory Marketing : An Introduction
Bertil Hulten
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Add to BasketEthics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Add to BasketThe Language of Branding : Theory, Strategies, and Tactics
Dawn (Fordham University, New York, NY, USA) Lerman
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