Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Twitter and Society
Katrin Weller
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Changing the World Is the Only Fit Work for a Grown Man
Steve Harrison
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Advertising and Promotion
Chris Hackley
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Handbook of Public Affairs
Phil Harris
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Social Media and Crisis Communication
Yan Jin
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Alison Lowe
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Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
Amanda Coleman
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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