Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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The Agile Sales : Successfully shaping transformation in sales and service
Claudia Thonet
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Retail
Charis Mather
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Consumer Culture Theory
Eric Arnould
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Business & Marketing Across Cultures
Julie Anne Lee
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Digital Storytelling for Brands
Bridget Tombleson
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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Lib?ralisation du secteur des assurances en RDC
Seraphin Murhula
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Conception participative dans les exp?riences tactiles
Alex ?llen Mota E Silva
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