Marketing : Critical Perspectives on Business and Management
Michael Baker
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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SELL (with MindTap 1 term Printed Access Card)
Ramon (Ball State University) Avila
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Success Secrets of the Online Marketing Superstars
Mitch Meyerson
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Marketing : A Critical Textbook
Nick Ellis
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Marketing Ethics
N Craig Smith
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Consumer Research Methods
James Fitchett
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Marketing Pearson New International Edition, plus MyMarketingLab without eText
Michael Levens
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Encyclopedia of Public Relations
Robert L. Heath
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New Directions in Consumer Research
Paul Hewer
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Marketing in China
Yonggui Wang
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Free the Beagle : A Journey to Destinae
Roy H. Williams
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The Advertising Age Encyclopedia of Advertising
John McDonough
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition
Kenneth Clow
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MyMarketingLab with Pearson eText - Instant Access - for Marketing: An Introduction, Global Edition
Gary Armstrong
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Sandra Moriarty
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