The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Digital Storytelling for Brands
Bridget Tombleson
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Untrapping Product Teams : Simplify the Complexity of Creating Digital Products
David Pereira
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Extending Play : The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century
Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
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Songs for Modern Japan : Popular Music and Graphic Design, 1900 to 1950
Kendall Brown
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The Howard Gossage Show : And what it can teach you about advertising, fun, fame and manipulating the media
Steve Harrison
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Cambridge Handbook of Qualitative Digital Research
Boyka (University of Leicester) Simeonova
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Responsible Leadership in Corporate Governance : An Integrative Approach
Monique Cikaliuk
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Dark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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