Inequality, Economic Growth and Business Decision-Making
Asis Kumar Banerjee
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
Patrizia (University of Insubria, Italy) Gazzola
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Well-being and Wellness: Psychosocial Risk Management
Tony Boyle
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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History of PR in Canada : An Annotated Bibliography and Critical Historiography of Public Relations Research in Canada
Sandra L. Braun
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The Endowment Effect and Housing Markets : Theory and Evidence from Poland
Mateusz Tomal
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Marketplace Dignity : Transforming How We Engage with Customers Across Their Journey
Cait Lamberton
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023
Androniki Kavoura
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Digitale Plattformen im industriellen Mittelstand : Strategien, Methoden, Umsetzungsbeispiele
Daniel Beverungen
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D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit : Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen
Jan-Paul Ludtke
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Digitale Werbung in der Post-Cookie-Ara : Gezielte Kampagnenplanung entlang der Customer Journey
Alexander Schwarz-Musch
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HEARTselling statt HARDselling : Kunden lesen und verstehen lernen
Joern Kettler
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Growth Marketing : Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen
Jens Weinmann-Eichinger
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Impacto da aprova??o de celebridades no comportamento em linha dos consumidores
Charity Ilevbare-Adeniji
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Auswirkungen von Prominenten auf das Online-Verhalten von Verbrauchern
Charity Ilevbare-Adeniji
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