Thinking and Deciding
Jonathan (University of Pennsylvania) Baron
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Once Upon a Deal... : Stories about life, work and negotiation
Horace McDonald
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Household Finance : An Introduction to Individual Financial Behavior
Dr. Richard, PhD (Professor Emeritus of Finance, DeGroote Scho Deaves
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Household Finance : An Introduction to Individual Financial Behavior
Dr. Richard, PhD (Professor Emeritus of Finance, DeGroote Scho Deaves
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Working in the 21st Century : 105 Portraits
Mark Larson
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Finding Insight : Discovering the Non-Obvious Obvious Connection to Why People Do What They Do
Melinda Spaulding
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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Cambridge Handbook of Routine Dynamics
Martha S. (University of California, Irvine) Feldman
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New Paternalism Meets Older Wisdom : Looking to Smith and Hume on Rationality, Welfare and Behavioural Economics
Erik W. Matson
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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100 Proven Ways to Acquire and Keep Clients for Life
C. Richard Weylman
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The Moral Economy We Have Lost : ​Life Before Mass Abundance
Henry C Clark
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Dissidently Speaking : Change the Words, Change the War
Brent E Hamachek
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The Scout Mindset : Why Some People See Things Clearly and Others Don't
Julia Galef
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The Cost of Sexism : How the Economy is Built for Men and Why We Must Reshape It | A GUARDIAN SCIENCE BOOK OF THE YEAR
Professor Linda Scott
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The Choice Factory : 25 behavioural biases that influence what we buy
Richard Shotton
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Subscribed : Why the Subscription Model Will Be Your Company’s Future—and What to Do About It
Tien Tzuo
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The Algebra of Happiness : The pursuit of success, love and what it all means
Scott Galloway
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