Great American Blow-up : Puffery in Advertising and Selling
Ivan L. Preston
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Branded Content : The Fateful Merging of Media and Marketing
Jonathan (University of East London, UK) Hardy
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Selling Themselves : The Emergence of Canadian Advertising
Russell Johnston
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Exploring Communication Ethics : A Socratic Approach
Randy Bobbitt
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Fake News in Context
Lesley S. J. (California State University, USA) Farmer
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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Advertising International : The Privatisation of Public Space
Armand Mattelart
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Advertising Myths : The Strange Half-Lives of Images and Commodities
Anne Cronin
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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The First Golden Age of British Advertising
Ruth Artmonsky
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