Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Hadrian : The Restless Emperor
Anthony R Birley
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Branded Beauty : How Marketing Changed the Way We Look
Mark Tungate
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The Psychology of Advertising
Bob M. Fennis
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Advertising and New Media
Christina Spurgeon
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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Transmedia Practices in the Long Nineteenth Century
Christina (Freie Universitat of Berlin, Germany) Meyer
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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The British Media Industries : An Introduction
Vincent Campbell
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
Rowan R. Mackay
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Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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