Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Diversity, Equity, and Inclusion in Strategic Communications : Becoming Culturally Proficient Communicators
Lee (Elon University, USA) Bush
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Remaking the News : Essays on the Future of Journalism Scholarship in the Digital Age
Pablo J. (Professor and Director, Northwestern University) Boczkowski
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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A Level Media Studies : The Essential Introduction
Pete Bennett
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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Advertising and New Media
Christina Spurgeon
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Plunkett's Advertising & Branding Industry Almanac 2023
Jack W. Plunkett
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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The British Media Industries : An Introduction
Vincent Campbell
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Advertising
Frank Jefkins
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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Adland : A Global History of Advertising
Mark Tungate
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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How Advertising Works : The Role of Research
John Philip Jones
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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