Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. (President of The Chasm Group in Palo Alto, Califor Moore
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Theory Building for Hypothesis Specification in Organizational Studies
Badrinarayan Shankar (Professor, National Institute of Bank Man Pawar
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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The Challenger Sale ...in 30 Minutes - The Expert Guide to Matthew Dixon and Brent Adamson's Critically Acclaimed Book
The 30 Minute Expert Series
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam (The Challenger Project) Morgan
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Campaigns that Shook the World : The Evolution of Public Relations
Danny (Group Editor-in-Chief, the Brand Republic Group) Rogers
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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International Marketing Strategy: Analysis, Development and Implementation
Robin (Sheffield Hallam University) Lowe
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Ian (The Digital Marketing Institute) Dodson
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