Routledge Studies in Marketing search results

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Understanding the Higher Education Market in Africa - Book

Understanding the Higher Education Market in Africa

Emmanuel (University of Greenwich, UK) Mogaji

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Strategic Marketing of Higher Education in Africa - Book

Strategic Marketing of Higher Education in Africa

Emmanuel (University of Greenwich, UK) Mogaji

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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media

Fariba Esmaeilpour

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Strategic Brand Management in Higher Education

Bang Nguyen

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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior - Book

European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat

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£125.00

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Money and Marketing in the Art World - Book

Money and Marketing in the Art World

Henrik Hagtvedt

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Addiction as Consumer Choice : Exploring the Cognitive Dimension - eBook

Addiction as Consumer Choice : Exploring the Cognitive Dimension

Gordon Foxall

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Addiction as Consumer Choice : Exploring the Cognitive Dimension - eBook

Addiction as Consumer Choice : Exploring the Cognitive Dimension

Gordon Foxall

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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement - eBook

Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

Kathy Knox

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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement - eBook

Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

Kathy Knox

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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach - eBook

Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach

Edoardo Magnotta

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Strategic Brand Management in Higher Education

Bang Nguyen

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Strategic Brand Management in Higher Education

Bang Nguyen

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Strategic Brand Management in Higher Education

Bang Nguyen

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£135.00

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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement - Book

Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

Kathy Knox

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£135.00

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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach - Book

Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach

Edoardo Magnotta

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New Consumer Culture in China : The Flower Market and New Everyday Consumption - Book

New Consumer Culture in China : The Flower Market and New Everyday Consumption

Xi (Tsinghua University, China) Liu

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Contemporary Consumer Culture Theory - Book

Contemporary Consumer Culture Theory

John F. Sherry

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Strategic Marketing of Higher Education in Africa - Book

Strategic Marketing of Higher Education in Africa

Emmanuel (University of Greenwich, UK) Mogaji

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£135.00

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Addiction as Consumer Choice : Exploring the Cognitive Dimension - Book

Addiction as Consumer Choice : Exploring the Cognitive Dimension

Gordon Foxall

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£39.99

£36.59

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Understanding the Higher Education Market in Africa - Book

Understanding the Higher Education Market in Africa

Emmanuel (University of Greenwich, UK) Mogaji

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£135.00

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Food Advertising and Childhood Obesity : Examining Food Type, Brand Mascot Physique, Health Message, and Media

Fariba Esmaeilpour

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£49.99

£46.09

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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands

Heidi Hansen

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£135.00

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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands

Heidi Hansen

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£37.99

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