Marketing Plans : Profitable Strategies in the Digital Age
Malcolm (Cranfield School of Management) McDonald
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Confessions of 2 Dinosaurs : Timeless Lessons in International Marketing and Sales
Thomas Andersen
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The New Brand Spirit : How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
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Cosmetics Marketing : Strategy and Innovation in the Beauty Industry
Lindsay (DonorsChoose, USA) Karchin
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Service Management and Marketing Principles : Competing in the Service Economy
Jay Kandampully
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Key Account Management : The Definitive Guide
Diana (Cranfield School of Management) Woodburn
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Building Distinctive Brand Assets
Jenni (Research Professor, Research Professor, auUniversity Romaniuk
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The Econometrics of Individual Risk : Credit, Insurance, and Marketing
Christian Gourieroux
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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Business Ethics : Methods, Theories, and Application
Christian U. Becker
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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The Fundamentals of Digital Fashion Marketing
Clare (The University of Sussex, UK) Harris
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Robert F. (University of Arizona) Lusch
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