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Happening 2 : Design for Events, Hardback Book

Happening 2 : Design for Events Hardback

Part of the Happening Series series

Hardback

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Description

Happenings are very much still happening - more than enough reason to launch a sequel to our first event-themed title.

In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it's both memorable and photogenic. Happening 2 covers over 60 stunning spectacles - from fashion shows to festivals and exhibitions to exclusive product launches - that leave lasting impressions.

Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and TeamLab, revealing how the designers translated their concepts from page to platform.

The event industry monumentalizes the fleeting, and Happening 2 does the same.

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£60.00

£39.55

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