Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Sensory Evaluation Techniques, Hardback Book

Sensory Evaluation Techniques Hardback

Hardback

Description

The sixth edition of this classic text brings sensory evaluation to life for new students and experienced professionals alike.

A full array of sensory methods is covered – including descriptive techniques, discrimination testing, and consumer research, plus guidance on test design, statistical analysis, and how to translate results into insights for actionable decisions.

Like its predecessors, Sensory Evaluation Techniques, Sixth Edition gives a clear and concise presentation of practical solutions, accepted methods, and standard practices, in addition to advanced techniques. What’s new in the sixth edition: • An expanded chapter on Sensory Physiology, including recent research on individual differences in perception• A thorough discussion of Thurstonian theory and its application to discrimination methods, including the Tetrad Test• New sections on technology in sensory evaluation, including a discussion of software options for data collection• Improved & updated case studies to aid learning comprehension• Updated appendices for Spectrum Method attributes, references, and scales• Updated references• Online supplemental contentSensory Evaluation Techniques remains a practical, relevant, and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory research.

It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations.

Information

Other Formats

£120.00

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information