Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Discrimination Testing in Sensory Evaluation, Hardback Book

Discrimination Testing in Sensory Evaluation Hardback

Edited by Lauren Rogers, Joanne (Nottingham University) Hort, Sarah E. (Cadbury Schweppes Ltd) Kemp, Tracey (Sensory Dimensions) Hollowood

Part of the Sensory Evaluation series

Hardback

Coming Soon

Description

Provides a complete and unified approach to discrimination testing in sensory evaluation Sensory evaluation has evolved from simple “taste testing” to a distinct scientific discipline.

Today, the application of sensory evaluation has grown beyond the food industry—it is a sophisticated decision-making tool used by marketing, research and development, and assurance in industries such as personal care, household care, cosmetics, fragrances, automobile manufacturing, and many others.

Sensory evaluation is now a critical component in determining and understanding consumer acceptance and behavior.

Sensory Evaluation: Discrimination Testing provides insights into the application of sensory evaluation throughout the entire product life cycle, from development to marketing.

Filled with practical information and step-by-step guidance, this unique reference is designed to help users apply paired comparison tests, duo-trio tests, triangle tests, similarity tests, and various other discrimination tests in a broad range of product applications.

Comprehensive chapters written by leading experts provide up-to-date coverage of traditional and cutting-edge techniques and applications in the field.

Addresses the theoretical, methodological, and practical aspects of discrimination testing Covers a broad range of products and all of the sensesDescribes basic and more complex discrimination techniquesDiscusses the real-world application of discrimination testing in sensory evaluationExplains different models in discrimination testing, such as signal detection theory and Thurstonian modellingFeatures detailed case studies for various tests such as A- not AR, 2-AFC, and Ranking among others to enable practitioners to perform each technique Sensory Evaluation: Discrimination Testing is an indispensable reference and guide for sensory scientists, in academia and industry, as well as professionals working in R&D, quality assurance and control, and marketing.

It is also an excellent textbook for university courses and industry vocational programs in Sensory Science.

Information

£139.95

Coming Soon
Coming Soon
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information