Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. (President of The Chasm Group in Palo Alto, Califor Moore
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Resistance Money : A Philosophical Case for Bitcoin
Andrew M. (Yale-NUS College, Singapore) Bailey
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Managing Customer Relationships Using Customer Care Techniques : Strategy Development of an International Enterprise
Anna (Czestochowa University Of Technology, Poland) Brzozowska
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Brand-driven Innovation : Strategies for Development and Design
Mr Erik Roscam Abbing
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Campaigns that Shook the World : The Evolution of Public Relations
Danny (Group Editor-in-Chief, the Brand Republic Group) Rogers
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International Marketing Strategy: Analysis, Development and Implementation
Isobel (Sheffield Hallam University) Doole
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Strategic Brand Management
Richard (Professor Emeritus of Marketing and Consum Rosenbaum-Elliott
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Extending Play : The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century
Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
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Strategic Marketing : Creating Competitive Advantage
Douglas (Professor of Marketing, Professor of Marketing, King's West
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Schools in the Spotlight : A Guide to Media Relations for School Governors and Staff
Mr Nigel Gann
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Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Essentials of Digital Marketing
Kathryn (Heriot Watt University, UK) Waite
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Power in Business Relationships : Dynamics, Strategies and Internationalisation
Dariusz (Bialystok University of Technology, Poland) Siemieniako
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Reputation Management Online : America's "Right to Be Forgotten"
Ben (Newman University in Wichita, KS, USA) Medeiros
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Secrets of Performing Confidence : For Musicians, Singers, Actors and Dancers
Mr Andrew Evans
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Secrets of Performing Confidence : For Musicians, Singers, Actors and Dancers
Mr Andrew Evans
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Basics Marketing 03: Marketing Management
Mr Brian Sheehan
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