Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Mary Jo Hatch
Download - Immediately Available
Format: eBook (PDF)
Innovating Organization and Management : New Sources of Competitive Advantage
Nicolai J. Foss
Download - Immediately Available
Format: eBook (EPUB)
On Studying Organizational Cultures : Diagnosis and Understanding
Majken Schultz
Download - Immediately Available
Format: eBook (PDF)