Housework and Housewives in American Advertising : Married to the Mop Paperback / softback
by Jessamyn Neuhaus
Paperback / softback
Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Information
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Out of stock
- Format:Paperback / softback
- Pages:273 pages, XII, 273 p.
- Publisher:Palgrave Macmillan
- Publication Date:04/12/2015
- Category:
- ISBN:9781349296187
Other Formats
- Paperback / softback from £37.85
- PDF from £38.24
Information
-
Out of stock
- Format:Paperback / softback
- Pages:273 pages, XII, 273 p.
- Publisher:Palgrave Macmillan
- Publication Date:04/12/2015
- Category:
- ISBN:9781349296187