Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Format: Book (Hardback)
Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna (SGH Warsaw School of Economics, Poland.) Grudecka
Out of stock
Format: Book (Hardback)
Branding and Positioning in Base of the Pyramid Markets in Africa : Innovative Approaches
Charles Blankson
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Format: Book (Hardback)
Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Format: Book (Hardback)
Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Format: Book (Hardback)