The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna (SGH Warsaw School of Economics, Poland.) Grudecka
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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Charity Marketing : Contemporary Issues, Research and Practice
Fran Hyde
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