Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna (SGH Warsaw School of Economics, Poland.) Grudecka
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou
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Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
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Relationship Marketing in the Digital Age
Robert Palmatier
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£135.00
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Branding and Positioning in Base of the Pyramid Markets in Africa : Innovative Approaches
Charles Blankson
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Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
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Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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