Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
Out of stock
Format: Book (Paperback / softback)
Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
Out of stock
Format: Book (Hardback)
New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
Out of stock
Format: Book (Paperback / softback)
Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
Out of stock
Format: Book (Paperback / softback)
Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou
Out of stock
Format: Book (Hardback)
Understanding the Higher Education Market in Africa
Emmanuel Mogaji
Out of stock
Format: Book (Paperback / softback)
Strategic Marketing of Higher Education in Africa
Emmanuel (University of Greenwich, UK) Mogaji
Out of stock
Format: Book (Paperback / softback)
Artificial Intelligence for Marketing Management
Park (University of Southern Queensland, Australia) Thaichon
Out of stock
Format: Book (Hardback)
Religion and Consumer Behaviour : Influence of Religiosity and Culture on Consumption
Gaurav Gupta
Out of stock
Format: Book (Hardback)
Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
Out of stock
Format: Book (Hardback)
Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec
Out of stock
Format: Book (Hardback)
Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
Out of stock
Format: Book (Hardback)
Relationship Marketing in the Digital Age
Robert Palmatier
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Hardback)
£135.00
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to Basket
Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
Download - Immediately Available
Format: eBook (PDF)
Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
Download - Immediately Available
Format: eBook (EPUB)
Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
Out of stock
Format: Book (Hardback)
Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
In Stock - usually despatched within 24 hours
Format: Book (Paperback / softback)
£39.99
£36.35
In Stock - usually despatched within 24 hours
Book (Paperback / softback)
Add to Basket
Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
Out of stock
Format: Book (Paperback / softback)
Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
In Stock - usually despatched within 24 hours
Format: Book (Paperback / softback)
£39.99
£36.35
In Stock - usually despatched within 24 hours
Book (Paperback / softback)
Add to Basket
Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
Out of stock
Format: Book (Hardback)
Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
Out of stock
Format: Book (Paperback / softback)
Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
