Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Cross-Cultural Problems in International Business : The Role of the Cultural Integration Function, Hardback Book

Cross-Cultural Problems in International Business : The Role of the Cultural Integration Function Hardback

Hardback

Out of stock

Description

This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations.

As newly independent nations offer new market opportunities for international firms, cross-cultural issues are presenting new competitive problems.

Increasingly, both new and experienced firms are encountering difficulties and often committing costly blunders as they attempt to deal with the cultural issues.

In an insightful text that is both theoretical and practical, the author offers an interesting staffing and structural alternative to help firms regain and maintain their competitive edge. An in-depth look at the cultural environment of the emerging global economy provides insight into the cultural-issue problems facing all businesses.

While the problems are crucial for internationally operating business firms, domestically operating firms are also beginning to encounter critical cross-cultural problems.

Maddox notes a number of costly blunders made by firms and analyzes the different reasons for these blunders.

The critical role of the cultural integration function in organizations in dealing with these problems is explored, along with the inadequacy of continuing or merely increasing past efforts.

A new organizational structure response is proposed as an alternative to the old way of dealing with the problem.

Information

£58.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information