Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth
Anna (University of Warsaw, Poland) Bianchi
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
Aijaz A. Shaikh
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Strategic Marketing of Higher Education in Africa
Emmanuel Mogaji
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Understanding the Higher Education Market in Africa
Emmanuel Mogaji
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec
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