Travel, Tourism, and Hospitality Research : A Handbook for Managers and Researchers Paperback / softback
Edited by J. R. Brent (University of Calgary, Canada) Ritchie, Charles R. (University of Colorado, Boulder) Goeldner
Paperback / softback
Description
The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry.
Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality.
Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues.
Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:640 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/03/1994
- Category:
- ISBN:9780471582489
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:640 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:04/03/1994
- Category:
- ISBN:9780471582489