Product Strategy & Six Sigma : Challenges, Convergence & Competence Hardback
by Dr Rajagopal, Amritanshu Rajagopal
Hardback
Description
Determining product strategies for entering new international markets is a complex process.
Many firms take this task easy and move with a narrow vision.
Often such myopic management strategies drive firms far short of their goals.
Many firms choose their markets and strategies for the wrong reasons, relying on everything from the top managerial decision.
A better approach in developing product strategy is to understand customer and market behaviour as well as develop a scientific vision on managing product-market co-dependency.
Among various methods of product strategy development, customer centric and market oriented approaches are common.
The scientific approach that is popularly used by principal multinational companies include Six Sigma towards improving the process of product development, positioning and post-launch services.
This book presents contemporary theoretical issues and applied strategies on product management.
Information
-
Out of stock
- Format:Hardback
- Pages:242 pages, tables & charts
- Publisher:Nova Science Publishers Inc
- Publication Date:01/11/2011
- Category:
- ISBN:9781617616044
Information
-
Out of stock
- Format:Hardback
- Pages:242 pages, tables & charts
- Publisher:Nova Science Publishers Inc
- Publication Date:01/11/2011
- Category:
- ISBN:9781617616044
