Crowdfunding: the Corporate Era Paperback / softback
by Dan Marom, Ricahrd Swart, Kevin Berg Grell
Paperback / softback
Description
In a world where new trends appear by the second and the average attention span is at an all-time low, it can be hard to distinguish the revolutionary innovation from the mundane.
But crowdfunding-originally an alternative means of finance for aspiring entrepreneurs -has transcended the world of finance and is fast reshaping many other aspects of our lives.No longer the sole purview of entrepreneurs, many corporations have begun to adopt and adapt the principles of crowdfunding.
Leveraging the power of the crowd and the concept of community, crowdfunding transforms processes such as marketing, innovation, sales, intrapreneurship, market validation, customer engagement and more, giving any enterprise a key advantage in tomorrow's market.
Crowdfunding: The Corporate Era is the first book to examine how businesses can use crowdfunding to radically improve the way they work.
With a variety of case studies and insider views, from Chrysler to IBM, it is essential reading for all corporates, from midsize to multinational.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:218 pages
- Publisher:Elliott & Thompson Limited
- Publication Date:23/07/2015
- Category:
- ISBN:9781783961610
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:218 pages
- Publisher:Elliott & Thompson Limited
- Publication Date:23/07/2015
- Category:
- ISBN:9781783961610