Marketing Management and Strategy : A Reader Paperback
by Dr. Philip T. Kotler, Keith K. Cox
Paperback
Description
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
Information
-
Item not Available
- Format:Paperback
- Pages:416 pages
- Publisher:Pearson Education (US)
- Publication Date:26/01/1988
- Category:
- ISBN:9780135584538
Information
-
Item not Available
- Format:Paperback
- Pages:416 pages
- Publisher:Pearson Education (US)
- Publication Date:26/01/1988
- Category:
- ISBN:9780135584538