Changeology : How to enable groups, communities and societies to do things they’ve never done before Paperback / softback
by Les Robinson
Paperback / softback
Description
A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.
The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches.
This book dispels many of the myths that prevent social change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked. Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, ‘can do’ and the right inviter.
These are explained with fascinating real-life stories and a look at the hard evidence, with amusing anecdotes and stories throughout. This fascinating book is relevant to change projects both large and small, and in almost any area of activity but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, tobacco and drug use.
Written in an easy, accessible style by change facilitator Les Robinson, it is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities and neighbourhoods, as well as in their own lives.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:18/10/2012
- Category:
- ISBN:9780857840615
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:272 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:18/10/2012
- Category:
- ISBN:9780857840615