Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Researching UX: Analytics, Paperback / softback Book

Researching UX: Analytics Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far.

To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience.

Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projects getting set up with analytics tools analyzing data how to find problems in your analytics using analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process.

It will inspire you to take an "analytics first" approach to your UX projects.

Information

£27.99

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information