Financial Aspects of Marketing PDF
by Schmidt Ruth A. Schmidt, Wright Helen Wright
Description
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.
Information
-
Download - Immediately Available
- Format:PDF
- Pages:320 pages
- Publisher:Bloomsbury Publishing
- Publication Date:23/10/1996
- Category:
- ISBN:9781349250202
Information
-
Download - Immediately Available
- Format:PDF
- Pages:320 pages
- Publisher:Bloomsbury Publishing
- Publication Date:23/10/1996
- Category:
- ISBN:9781349250202