Managing Corporate Communication : A Cross-Cultural Approach Paperback / softback
by Rossella Gambetti, Stephen Quigley
Paperback / softback
Description
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders.
This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus.
Ideal for students and practitioners of corporate communications.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:552 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:16/11/2012
- Category:
- ISBN:9780230348028
Information
-
Out of stock
- Format:Paperback / softback
- Pages:552 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:16/11/2012
- Category:
- ISBN:9780230348028