Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy Hardback
by Thomai Serdari
Part of the Palgrave Advances in Luxury series
Hardback
Description
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion.
It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions.
Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Information
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Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:191 pages, 17 Illustrations, color; 1 Illustrations, black and white; XXII, 191 p. 18 illus., 17 ill
- Publisher:Springer Nature Switzerland AG
- Publication Date:02/09/2020
- Category:
- ISBN:9783030453008
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:191 pages, 17 Illustrations, color; 1 Illustrations, black and white; XXII, 191 p. 18 illus., 17 ill
- Publisher:Springer Nature Switzerland AG
- Publication Date:02/09/2020
- Category:
- ISBN:9783030453008
