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Crossmedia-Strategien, Paperback / softback Book

Crossmedia-Strategien Paperback / softback

Edited by Bernd Kracke

Paperback / softback

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Description

Realtime-Interaktivitat wird zum Massstab zukunftiger One-to-One-Losungen.

Durch die fortschreitende Digitalisierung wird eine databasegestutzte Integration aller Medien und Instrumente unerlasslich.

Intelligente Systeme ermoglichen die Steuerung von crossmedialen Dialogkampagnen.

Mit praktischen Tipps fur die gesamte On- und Offline-Kommunikation.

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£44.99

£37.59

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