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Brand Integrity : Strategies for Fighting Contraband and Counterfeit Goods, Paperback / softback Book

Brand Integrity : Strategies for Fighting Contraband and Counterfeit Goods Paperback / softback

Edited by Anthony J. Franze, Craig A. Stewart, Evelina Norwinski

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.

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Save 22%

£52.99

£40.89

Available to Order - This title is available to order, with delivery expected within 2 weeks
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