Strategies for Electronic Commerce and the Internet Hardback
by Henry C, Jr. (University of Maryland) Lucas
Part of the Strategies for Electronic Commerce and the Internet series
Hardback
Description
A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce.
The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology.
The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
Information
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Item not Available
- Format:Hardback
- Pages:279 pages, 28 illus.
- Publisher:MIT Press Ltd
- Publication Date:21/11/2001
- Category:
- ISBN:9780262122429
Information
-
Item not Available
- Format:Hardback
- Pages:279 pages, 28 illus.
- Publisher:MIT Press Ltd
- Publication Date:21/11/2001
- Category:
- ISBN:9780262122429