100 Ways to Create a Great Ad EPUB
by Tim Collins
EPUB
Description
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas.
The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.
Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Orion
- Publication Date:11/08/2014
- Category:
- ISBN:9781780678870
Other Formats
- Paperback / softback from £15.99
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Orion
- Publication Date:11/08/2014
- Category:
- ISBN:9781780678870