Switch : How to change things when change is hard
Dan Heath
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The Power of Moments : Why Certain Experiences Have Extraordinary Impact
Chip Heath
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Zone to Win : Organizing to Compete in an Age of Disruption
Geoffrey A. Moore
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Decisive : How to make better choices in life and work
Chip Heath
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Escape Velocity : Free Your Company's Future from the Pull of the Past
Geoffrey A. Moore
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Upstream : How to solve problems before they happen
Dan Heath
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Crossing the Chasm : Marketing and Selling Technology Projects to Mainstream Customers
Geoffrey A. Moore
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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution
Geoffrey A. Moore
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