The Song of Significance
Seth Godin
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This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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Purple Cow : Transform Your Business by Being Remarkable
Seth Godin
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Zone to Win : Organizing to Compete in an Age of Disruption
Geoffrey A. Moore
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Escape Velocity : Free Your Company's Future from the Pull of the Past
Geoffrey A. Moore
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We Are All Weird : The Myth of Mass and The End of Compliance
Seth Godin
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Crossing the Chasm : Marketing and Selling Technology Projects to Mainstream Customers
Geoffrey A. Moore
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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution
Geoffrey A. Moore
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