A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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Framework for Marketing Management, A, Global Edition : European Edition
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Marketing Management, Global Edition
Philip Kotler
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Good Works! : Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Philip Kotler
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Marketing Plans : How to prepare them, how to profit from them
Malcolm McDonald
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Competitive Marketing Strategy for Europe : Developing, Maintaining and Defending Competitive Advantage
Linden Brown
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Integral Economics : Releasing the Economic Genius of Your Society
Ronnie Lessem
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Framework for Marketing Management : Integrated PharmaSim Simulation Experience
Philip Kotler
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Key Customers : How to Manage Them Profitably
Malcolm McDonald
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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